Reduced emissions: keeping workloads/data local avoids high-energy global data routing.

Optimised resource consumption: private infra is tailored to business needs, avoiding overproduction and overprocessing.

Sustainable energy sourcing: use locally certified renewable energy sources and water recycling.

Land footprint: local infra requires far less space (in an office server room or under the desk!) than legacy DCs in huge industrial parks.

Data sovereignty & trust: client and user data stays in country, reassuring organisations and people about privacy.

Local employment: supporting local suppliers boosts domestic jobs and skills.

Stakeholder confidence: being able to say “your data never leaves us” or “your data never leaves the country” enhances reputation and brand trust.

Regulatory compliance: alignment with local privacy laws (e.g. Privacy Act, CPS 234 in finance).

Risk management: reduced exposure to geopolitical risks or foreign jurisdictional control over data.

Transparency & accountability: we’re subject to domestic oversight and auditing standards.