USE CASE / SALES
Get better sales results, faster
Analyse sales and marketing data, predict sales trends, automate sales processes, assist with sales training, customer propensity to buy, dynamic pricing, and prospect faster with AI.
FUNCTION: SALES; INDUSTRY: CONSUMER PRODUCTS
Sales forecasting
Using AI to consolidate data (historical and real-time) from marketing, sales, finance, procurement and delivery to more accurately and quickly forecast revenue and stock levels, and make better decisions.
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80% of monthly forecasts were outside range by >10%. This created cashflow and stock control issues.
Ave 75hrs labour per month and 12d cycle time to forecast.
Four relevant systems used for planning and forecasting. Typically each system’s and team leader’s output conflicted requiring further human checks and judgement.
This caused delays, frustration, conflict, inefficiencies and waste. Also reduced sales due to stock shortages.
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Largely adopt our Consulting approach to fully understand the problem, root causes, goals and relevant data.
Clean, structure and optimise data.
Confirm our hypothesis to solve problem with AI approach.
Rapid (<3 days) PoC to stakeholders. Use PoC feedback to iterate. Agile approach minimises risk, ensures tool evolves to meet the genuine user needs.
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Develop PoC into robust, secure, scalable enterprise-ready system. Emphasis on integration, ensuring our solution seamlessly connected with existing forecasting finance and stock systems.
Predictive & probabilistic forecasting:
Gradient Boosted Trees.
Models for time series (Temporal Fusion Transformer, N-BEATS).
Probabilistic models (Prophet, DeepAR) for uncertainty ranges.
Gen AI augmentation:
Fine-tuned LLM to validate data, identify anomalies and ensure data quality.
Daily, weekly, monthly agentic generation of sales reports & projections.
Conversational interface for historical & projected sales data.
Gemini, Mistral + LangChain to validate data anomalies and generate data quality summaries.
Stock & cashflow:
Integer programming for inventory optimisation.
Simmodels to balance cashflow, reorder points, and service levels.
Integrate results back to ERP for automated reorder recommendations.
Decision intel & explainability:
Summarise model outputs, highlight discrepancies, and suggest decisions in natural language.
Power BI dashboards for end-user visibility.
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Accurate single source sales forecast (units and $) for use across multi functions, including sales, marketing, finance, CEO, procurement and ops.
Forecasts now 85% accurate (from 20%).
Labour average is 10hrs from 75hrs per month.
Cycle times <1d, from 12d.
Improved staff engagement, stock control, targeted marketing campaigns when forecasts look problematic.
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App developed to ensure real time data streams.
Fully transparent and auditable by functional leaders to inputs, process, outputs, assumptions and trends.
All data safely stored in client’s private AI infra tenant. This is arguably the company’s most sensitive data, so it is protected accordingly.